The Coldwell Banker Global Luxury program sets the gold standard for modern luxury real estate marketing, continuing a legacy established by the Coldwell Banker® brand in 1906. The essence of the program is simple: combine the prestige of the Coldwell Banker name with the top luxury real estate masters and the reach of an international network of over 91,000 agents in 3,000 offices worldwide. Coldwell Banker Global Luxury specialists have a track record of representing some of the most significant properties of all time.

The Coldwell Banker Global Luxury program is a comprehensive marketing curriculum designed specifically for marketing luxury residential properties to affluent buyers worldwide. Through the success of this initiative, Coldwell Banker-affiliated agents and teams are recognized as global leaders in luxury real estate. According to Craig Hogan, vice president of luxury for Coldwell Banker Real Estate LLC, “the objective of the program is to produce exceptional real estate professionals who represent exceptional properties.”

In order to participate in the Global Luxury certification course, participating agents must meet strict production guidelines — “some of the most rigorous standards in the industry today,” said Hogan. Certification renewal is also required every 24 months, to ensure Luxury Property Specialists are up to date on new technologies and additional programs, as well as current best practices.

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With the Coldwell Banker® app, you’re not just choosing a home. You’re choosing a lifestyle. We know that’s a big decision. So we bring you the most up-to-date and accurate information on homes in your area, instant updates when new homes hit the market, and details about local neighborhoods – and we connect you with a real estate professional who’s prepared to help you find just what you’re looking for.