Marketing your listings doesn’t have to feel like a shot in the dark—what if you could pinpoint exactly who was most likely to buy your listing, where they’re likely to move from and speak directly to them? Coldwell Banker has done exactly that and given our agents a huge leg-up on the competition with the CBx technology suite.
Only available to Coldwell Banker agents, CBx transforms “big data” into critical market intelligence. Using machine learning, proprietary algorithms and easy to understand displays, the CBx Technology Suite analyzes consumer, demographic and economic information from various sources to provide agents with insights they can’t get anywhere else. With CBx, Coldwell Banker agents can target the most likely buyers to get results fast.
Agents can set price adjustments to allow for improvements and desirable features and show how your listing compares to other homes in the area. Once the price is set, the app identifies likely markets where potential buyers currently live. On top of that, Coldwell Banker is pumping even more horsepower into the app with the brand new “Propensity to Move” data point. This takes the Buyer Profile Map to the next level by not only telling you how a target area compares to your listing with the percentage match, but also telling you the percentage of people that are likely to move in that target area.
CBx allows you to tell unique “stories” about neighborhoods and specific homes which inform your approach to a sales strategy. With the data from CBx, Coldwell Banker agents can better target their online ads to reach exactly who’s most likely to buy their listing. This approach saves valuable DOM and marketing dollars when you’re trying to sell a particular listing, but it also allows you see what kind of audience you should be targeting through your own personal marketing.
Want access to CBx? Find out more about how to take advantage of Coldwell Banker Elite’s technology and tools here!