Our Brand New Look

Jan 22, 2020 | Blog, Coldwell Banker, Elite News

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Notice anything different about us?? That’s right, we debuted our brand new look last week as part of the Coldwell Banker #ProjectNorthStar rebrand! Our new logo: a sleek, updated mark on a field of our tried-and-true Classic Blue, topped with a “guiding star,” reflects our modern, tech-savvy agents while honoring our rich heritage of real estate success. We are so thrilled with how the new logo and complete aesthetic refresh has gone so far and we can’t wait to bring it to all of our offices! We kicked off our big reveal with an amazing launch party, complete with live music, delicious food, a fun photo booth and of course, plenty of swag with the new logo for our agents and staff.

Story Behind the Star

Since launching the rebrand, Coldwell Banker set upon a path to retell its brand story by solidifying its mission statement and recommitting to its core values. The new logo, called the “CB North Star,” symbolizes the Coldwell Banker network: in an ever-changing real estate landscape, agents remain a constant–guiding consumers as they navigate the home buying and selling process.

This concept of an ever-constant “guiding star” shining brighter than all the rest really resonated with us here at Coldwell Banker Elite. Our agents are more than just top-performing agents: we’re industry leaders, community activists, and local philanthropists. We’re a family-owned small business, but we get big-league results: we’ve been the #1 Coldwell Banker Affiliate in Virginia for the past 16 years. On average, our listings sell for 6% more money and over 7 days faster than our nearest competitors. We felt that the “North Star” symbolism in the new look really captured the essence of what we’ve built here at Coldwell Banker Elite.

What Happens Now?

Our offices are being updated to include more sleek, modern finishes and communal workspaces for better collaboration. Our signs and marketing materials are also getting a fresh new look with a streamlined, elegant design. The clean, modern look combined with the history and strength of the name Coldwell Banker makes for a powerful combination.

President and CEO, Kevin Breen, is excited for another opportunity to tell Coldwell Banker Elite’s story, “The rebranding gives us a chance to reintroduce ourselves to our consumers and peers. For the past 40 years, Coldwell Banker Elite associates have been making a positive impact in the community and to our clients. This new look and new story elements will help our Associates stand out even more and continue to be the most trusted advisors in the industry.”

“Coldwell Banker Elite is excited to be part of this journey,” said Angel Piontek, Vice President Marketing of Coldwell Banker Elite. “We can’t wait to leverage the fresh visuals of Project North Star and we believe this look will be ‘a head-turner’ in the greater Fredericksburg region. We appreciate the opportunity to help guide our brand to success for another 100 years.”

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