Project North STAR

For the past 113 years, Coldwell Banker’s world-class agents have served as guides, showing individuals and families to the homes of their dreams and consistently setting a high bar for an entire industry.

The Big Reveal

Our new logo reflects our modern, tech-savvy agents while honoring our rich heritage of real estate success.

Launch party!

We kicked off our brand new look with a HUGE launch party, complete with live music, delicious food and even a fun photobooth! All of our agents and staff came out in full force (and dressed in blue!) to celebrate the official launch of the new logo and brand aesthetic. Of course, we couldn’t let them leave empty-handed! Everyone took home their custom business cards and a swag bag with magnets, stickers, mugs, journals and more—all emblazoned with our new logo!

Sign Day!

To commemorate the big moment when we officially swapped out our yard signs with the old logo for our new modern ones, our offices threw “Sign Day” parties! We had such a wonderful time giving each agent their custom signs, popping some champagne and digging into a delicious cake. As of now, all of our yard signs are officially swapped so you should be seeing a lot more of our “North Stars” as you drive around the neighborhood!

Why would a 113-year-old successful brand change its visual identity? Learn about the thinking that went into all things “Project North Star.”
The North Star symbolizes the guiding force that is the Coldwell Banker network. Even in a shifting real estate landscape, our agents remain a constant, guiding consumers as they navigate the home buying and selling process. What’s unique about the North Star is that it’s at the center of earth’s celestial movements. Every other star revolves around it. Regardless of change, it will remain a fixture and guiding force.  You can use the North Star to guide you home from anywhere in the world.

The Story behind the Star

our new look

It’s more than just a logo–the whole Coldwell Banker aesthetic is changing, evolving to better reflect our tech-savvy game-changer agents while still honoring our 113 years of real estate experience. Our offices are being updated to include more sleek, modern finishes and communal workspaces for better collaboration. Our signs and marketing materials are also getting a fresh new look with a streamlined, elegant design.

The clean fresh look combined with the history and strength of the name Coldwell Banker make for a powerful combination.

Coldwell Banker north start real estate mens socks
woman holding Coldwell Banker north star real estate coffee mug

Our Core Values

At Coldwell Banker, we strive to help agents live exceptional lives by focusing on our Core Values.


It’s the most important thing in our lives. The place we long for at the end of the day, the place that holds all we love and everything we cherish. And it is our agents’ mission to bring the joy of home to every one of our clients with unrivaled expertise, passion and energy.


This is the spirit in every Coldwell Banker agent and office. It’s fun, it’s happy, it’s energetic and full of life. It’s optimistic and always sees opportunity ahead. It’s a worldwide network of agents joining forces to share insight and knowledge so we can succeed together.


From our very beginning in 1906, we saw things differently. We found new ways to help clients and pioneered many industry firsts. From the first real estate code of ethics to the first real estate mobile app, we’ve always been happiest when we’re leading the way to where the industry is going.


We believe that if you’re going to do something, you should be the best at it. Never settle for average. Always be exceptional. Whether it’s a listing presentation for a
potential client, a home staging for an open house, or running an entire office—go beyond what is merely expected and deliver something amazing.

Learn more about us

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