Why You Need a CRM to Grow Your Business in 2021

Jan 19, 2021 | Agent Education, Blog, Careers

Share via:

Why You Need a CRM to Grow Your Business in 2021

It’s 2021 and like everyone else in the world, you are ready for a fresh start.  Your New Year’s resolutions and huge goals are set for the yearYou are fired up!! The goals are going to give you something to strive towards throughout the year. For most people, this excitement lasts for a few weeks or maybe a couple of months and then wears off. The missing ingredient that agents leave out is a way to keep themselves organized and motivated. The best tool for this is a CRM!

What is a CRM?

You may be asking yourself, what is a CRM and why should I use it? CRM stands for customer relationship management and in its most basic form is simply a tool that helps you organize your clients. It is typically where you would store your sphere of influence (SOI) and add your new leads as they come in. A good CRM should surface these contacts to remind you to stay in touch with them.  This “stay in touch” idea is something that sounds so simple, but in reality, is probably the number one reason why agents miss out on business. Most real estate agents don’t do a great job of reaching out to their contacts. On the other hand, the very best agents do a great job of staying in touch. A survey from REAL Trends showed that 95% of top producing agents use a CRM system in their business.

Automation

Have you ever found out that a friend or past client just sold their house and used another agent? This burns every time and almost every agent has experienced it at one time or anotherI have talked to other agents about this and a common reason is that their friend or past client just didn’t know if they were still in business anymore because they hadn’t heard from them.  It’s understandable, life gets busy and we just forget! This is where the CRM comes into save the day (and your paycheck). It will be a new tool that you should log-in to everyday, just like your email. A good CRM will tell you what tasks you need to complete, who you should reach out to and what you talked to them about last time.
 

How to Choose the Right One

The first step is figuring out which CRM is right for your business You will quickly find out that there are hundreds of different CRMs and many real estate specific ones. Most brokerages have a corporate CRM for their agents to use at no additional cost. This is a huge benefit and recommend checking to see what is offered with your company. I have tried several different CRMs and I highly recommend that you check out the Cloze Real Estate CRM, which focuses on turning your sphere of influence into opportunities.
 

Integrating All of Your Digital Tools

The main benefit of Cloze is that it integrates with all the tools you already use in your business and brings them all together. I have used other CRMs that allow you text, but you must use a different number than your cell.  Every time you send an email it will come from a new email address and so on. This is all very confusing for your clients and yourself. Cloze links with all major cell phone providers, Android and Apple to track your phone calls and text messages without needing a new phone numberIt connects to your Google or Microsoft accounts (and others) to bring in your contacts, email and calendar. 

This eliminates double entry and saves you a ton of time. Essentially all you have to do is link your accounts and Cloze brings all the information together providing you with a complete history for each client and your entire sphere of influence. 
 

Focusing on the Right People

Once you have everything linked it will automatically surface your most important people based on who you contact the most. Your contacts are sorted in order of importance in the first column labeled “All”.

Then you are able to choose if those individuals are your clients and you can then organize them into categories.  Based on the categories you choose; you begin getting reminders of when you should reach out to them to stay in touch. There are templates are tons of other features, but it really does the most important thing well. Keeping you in touch with your clients and sphere of influence to grow your business.  

Reach out to me with any questions or comments about CRMs. I look forward to hearing from you! 

 

Jay Parrish

Jay Parrish

Digital Marketing Manager

Recent Posts:

7 Things to Know Before Signing the Lease for Your Office Space

7 Things to Know Before Signing the Lease for Your Office Space

Choosing a great office space to lease is an important step in the overall success of your business. But before you rush to sign the lease, it’s important to thoroughly review the lease terms so you are aware of everything your lease entails—like expenses that are not covered by the landlord and clauses that could either help or hurt your business. Get the most out of your commercial office lease by knowing these seven things before you sign. 

read more
Why It’s a Great Time to Be a Real Estate Agent in 2021

Why It’s a Great Time to Be a Real Estate Agent in 2021

As the real estate market stays hot in Virginia, more and more people are beginning their careers as real estate agents. Agents find that their role offers them variety, flexibility, and room for growth. In addition, there are very few barriers to entry. Read on to find out why it’s a great time to be a real estate agent in 2021.

read more
Introducing Our Innovative Agent Coaching Program

Introducing Our Innovative Agent Coaching Program

We are so thrilled to launch our brand-new comprehensive solution for agent coaching, continuing education, and production goals tracking! As of April 1, agents and brokers will be able to use the new system to quickly and easily discuss their business strategy, use...

read more
Congratulations to our 2021 Award Winners!

Congratulations to our 2021 Award Winners!

2020 was a tough year for everyone, but especially so for small businesses that rely on face-to-face interaction and in-person showings! Despite all the challenges that 2020 threw at our agents, they rose to the occasion and worked even harder. Whether that meant...

read more
Virtual Homes for Dogs Month Breaks Adoption Records!

Virtual Homes for Dogs Month Breaks Adoption Records!

Talk about silver linings! We are BEYOND excited to share the results of our first Virtual Homes for Dogs Month! Under normal circumstances, our agents have an in-person volunteer event and several donation drop-offs at local shelters. Needless to say, we were...

read more
Introducing the Home Safe™ Certification

Introducing the Home Safe™ Certification

Buying or selling a home is not easy, even in the best of times, but it’s especially difficult during a global pandemic. In order to mitigate the myriad of risks that come with viewing homes, meeting with clients and in-person closings, Coldwell Banker Elite has...

read more

Are you looking to buy, sell or rent a home?

You May Also Like

Beat the Heat: Is a Home with a Pool Right for Your Family?

Beat the Heat: Is a Home with a Pool Right for Your Family?

7 Ways To Keep Long-Term Commercial Tenants

7 Ways To Keep Long-Term Commercial Tenants

Help in a Hot Market: 3 Ways To Help Your Clients Navigate a Changing Housing Market as an Agent

Help in a Hot Market: 3 Ways To Help Your Clients Navigate a Changing Housing Market as an Agent

Welcome Home to Amelia Street

Welcome Home to Amelia Street

The Pros and Cons of Buying a Vacation Property 

The Pros and Cons of Buying a Vacation Property 

Why Commercial Real Estate is Still a Good Investment in 2022

Why Commercial Real Estate is Still a Good Investment in 2022

5 Easy Projects to Boost Your Home’s Curb Appeal

5 Easy Projects to Boost Your Home’s Curb Appeal

Pet-Proofing Your Home for Your New Best Friend

Pet-Proofing Your Home for Your New Best Friend

Pin It on Pinterest