BlogCommercial May 15, 2023

How to Navigate Technology Innovation in Commercial Real Estate

As the world evolves, so does the technology that we use to operate within it, and commercial real estate (CRE) is no exception. With the introduction of artificial intelligence (AI) and smart technology into the world of commercial real estate, there has been a shift in the way that businesses and investors alike approach their commercial properties.


In this blog post, we will explore the ways the impact that new technology has had on the commercial real estate space as well as consider the changes that may be incoming as technology continues to advance. 


Currently in Commercial Real Estate

Currently, the CRE industry is facing a challenging market. The global pandemic has caused a shift in the way that businesses operate, with many companies moving towards remote work. As a result, the demand for office space has decreased, and the need for alternative uses of commercial real estate has increased. However, this challenge also presents an opportunity for businesses to set themselves apart through the use of smart technology as a tool for maximizing profits, selling or leasing their properties, and enticing potential employees with access to innovative workplace tech.


Staying On Top of the Tech Trends

The commercial real estate (CRE) industry is rapidly changing, and staying on top of technology trends is critical for professionals to remain competitive. The use of property technology (proptech) is becoming increasingly important as companies aim to boost efficiency and reduce costs. Proptech involves the use of automated services, access control systems, and smart devices to improve basic building functions. This type of new technology is also important to increase efficiency by reducing tedious tasks, and opening up your teams to focus on the work that really matters. There are all sorts of proptech trends becoming more prevalent in the world of CRE lately, including virtual reality tours, artificial intelligence for performance, clean tech for energy efficiency, and smart technology and security. The adoption of these trends can help professionals in CRE shape their real estate endeavors and set themselves apart from competitors.

Keep Moving Forward 

While the past several years have seen a rise in tech such as virtual 3D tours of commercial properties, the coming years will likely only see the push for innovative technology in CRE grow. If you are considering investing in smart technology for your business, here are a few ways to get started: 


3 Ways that Tech Can Streamline CRE Operations 


  1. Going paperless with automation is another crucial investment must. Providing a mechanism to digitally store signed documents and automating invoicing and payments through an automated clearing house (ACH) allows CRE management teams to stay on track with tenant payments and annual increases. 
  2. Artificial Intelligence (AI) is another rising technology that can be used in many different ways, from monitoring building security and temperature control, to automating the process of generating leads and collecting applications. 
  3. Tenant management portals and reporting and business intelligence through data are other technologies that CRE owners should invest in to provide tenant transparency, increase bottom-line results, and maximize annual rent increases while minimizing losses due to local market changes. 


Why Does Tech Matter for CRE?

Prioritizing innovative technology allows commercial real estate businesses, and often their tenants as well, to operate more efficiently and effectively. By using AI and smart technology, businesses can reduce costs, increase productivity, and improve the tenant experience. As technology continues to evolve, there will be even more opportunities for businesses to innovate and improve within the CRE industry. 


If you need a partner who understands the intricacies of commercial real estate – as well as the technology that comes along with it – we’d love to serve you. Reach out to our CRE team at Coldwell Banker Elite for a partner that will treat your investments as if they were our own.