5 Website Features Real Estate Agents MUST Have

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It is no secret that a website is one of the most important parts of a business. It has truly replaced the storefront for many businesses, and it is the first place that most clients go to learn about a real estate agent. If you still do not have your own website or you just want to make sure you are on the right track. Here are five must-have features for your real estate website:
1. Testimonials
I’m starting out with testimonials because I think it is the most important part of your website. A testimonial or review is simply a previous client’s opinion of the service that you provide. It is just the modern version of word-of-mouth marketing. An agent can go on and on about how awesome they are and why you should use them to sell your home. When a potential client reads a review from someone who has used your service, it is much more believable!
To simplify the importance let’s think about the last time you were looking for a new place to eat. You probably received a recommendation from a friend. I want you to think about what you did next. If you are like most people, you went to Google and searched the name of the restaurant and read the reviews. We know that people trust the opinions of others for something as simple as a restaurant. So it makes sense that when someone is looking for an agent to help them with one of the most expensive purchases or sales of their life that they will want to see what other people think of you.
So, you may be asking, “How do I get testimonials?” I recommend that within a week or two of your client’s closing you send them a message asking them for a review of their experience with you. I would give them instructions on exactly how to leave you a review on Google, Facebook, Zillow or anywhere else you want people to find you. Here is a link to a sample testimonial email. Every time you get a testimonial make sure that you post it on your website!
2. Contact me form and multiple CTAs throughout the site
One of the best tips I ever received (over a 10 years ago) on my first website was to add a contact form. I had spent hours getting all of our services, photos and reviews on the site. The major part I didn’t think about was making it easy for people to get in touch with the company. In your case, you want to make it super easy for your new potential clients to reach out to you via a simple form. You can use Google Forms or most website builders have built-in forms. It is important to make sure that the form sends you a notification to an email address that you check often. You also want to make sure that you keep the form short and to the point (name, number, email, and reason). If you are asking for their complete life story, they most likely will not fill out the form.
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You also want to add calls-to-action (CTA) throughout your website that lead clients to your Contact page. As clients are browsing all of your content, you want to catch their attention and direct to where you want them to go typically through the use of a button. I suggest using buttons that say something like “Schedule an Appointment” or “Schedule a Consultation”. In addition to these CTAs, make sure you have a “Contact” button in your top menu. This is the location most people will look when they are ready to reach out to you.
3. Video bio
I know, I know, most of you already want to skip over this section. You have heard it repeatedly, but a video bio is a must in 2020. Video doesn’t have to be perfect anymore. You don’t have the excuse of not having the right equipment, because most of us have an awesome video camera in our pocket. Today’s cell phones all have excellent cameras built-in. You are ready to shoot your bio video when you pair your cell phone with a tri-pod and an inexpensive lapel mic like this one from Purple Panda (audio is extremely important!).
People can really connect to a video versus reading your bio because they get to see and hear you. You immediately become more relatable! The biggest thing is to just practice over and over again, and you will get better. Don’t worry about making a mistake because you can always delete any mistakes you make! I look forward to seeing your first video soon!
4. Blog with hyper-local content
As a real estate agent, you are the local expert. A blog is one of the easiest ways to convey that you are an expert. There are millions of blogs out there and it can be tough to compete with the ones that are already established. This is why I recommend keeping your your blog hyper-local to the areas that you serve. I know here in Fredericksburg, VA that there are very few agents that are talking about their community.
So, you agree you should have a blog, but you have no idea what to write about. You are not alone, and this is probably the reason why most people never start a blog. I want you to think about things you already enjoy doing and how you can make them relate to real estate or your local community. My most successful blog was called “Why I Love Fredericksburg” and I just wrote about some things my family and I love to do and included some photos. Some other ideas might be to interview local businesses, review recent events or restaurants you have been to, Top 5 lists and so on. People love reading about where they live and the more they read from you, the quicker you will look like the local expert!
5. Responsive design
In 2020, just about every single person looking to buy or sell a home has a cell phone and we want to make sure they can view your website clearly on the go. Responsive design means that your website adjusts to different screen sizes between your laptop, tablet, and phone automatically. Most modern site builders like Square Space or WordPress will automatically apply responsive design. Whenever you make changes to your site you will want to open up a browser on your phone to make sure that everything is clear on a smaller screen.
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Coldwell Banker Elite Awards Gala 2019

Every year, we look forward to celebrating and honoring those agents who have put a tremendous amount of time and effort into their business, as well as those who have gone above and beyond for the good of the company and their community. We are SO proud to once again be the #1 Coldwell Banker Affiliate in Virginia and #1 in Fredericksburg Region market share!

This year we were delighted to present Valerie Garcia as our keynote speaker at the Fredericksburg Expo Center! After Valerie’s insightful words on storytelling in the digital age, our agents and staff were fired up to receive their awards!

Congratulations again to the award winners and to all of our wonderful agents and staff! We are immensely proud of your commitment to excellence, integrity and ingenuity! Without further ado, here’s the list of all the winners!
Coldwell Banker International Sterling Society
Eric Nelson, Vera Boujaoude, Lynne Harris, Pam Downing, Pat Herman, Laura Hough, Jacquelyn Johnston, Greg Lantier, Linda Light, Valerie Moss, Karen Nutt, Sarah Keddie, Brian Cunningham, Carla Criscuolo, Robin Marine, and Shelley Johnson
Coldwell Banker International Sterling Society Team
The Edmisten-Buck Team
Coldwell Banker International Diamond Society
Paul Janney, Heather O’Neill, Bethany Kelley, G Brown, Jennifer Caison, Heather Ferris, Teresa Davis, Tom Smith, Dan Goad and Amanda Elrod
Coldwell Banker International Diamond Society Team
The Love-Smith Team

Coldwell Banker International President’s Circle
Relda Schick, Anna Lee, Melissa Stewart, Doreen Boggs, Catherine Rubio, Sid Sorenson
Coldwell Banker International President’s Elite
Charlotte Rouse
Coldwell Banker International President’s Elite Team
The Give Back Team

Coldwell Banker Elite Top Sales Agents
#1 Charlotte Rouse, #2 Doreen Boggs, #3 Catherine Rubio
Coldwell Banker Elite Top Sales Teams
#1 The Give Back Team, #2 The Love Smith Team, #3 The Edmisten-Buck Team
Coldwell Banker Elite Top Commercial Sales
#1 in Virginia & Top 2% in the US Brian Cunningham

Top Relocation Awards
Best Overall Conversion: Ruthie Buck, Highest Overall Service Evaluation Scores: Jennifer Caison
Coldwell Banker Elite Above & Beyond Awards
Eva Acevedo, Karen Nutt, Drew Fristoe, Garlene Daniel, The Green Team, Relda Schick, Peggy Thwing, Mary Jane Dimino, Samantha Weissman and Sarah Hurst
Coldwell Banker Elite Manager of the Year
Kelly Walker–Stafford Office

Coldwell Banker Elite Rookie of the Year
Sarah Hurst — Spotsylvania Office
Coldwell Banker Employees of the Year
Jamie Batten & Poppy Merrell
Coldwell Banker Elite True Blue (5 Years with Coldwell Banker Elite)
Delaney Bailey, Mary Bechtold, Carl Braun, Ruthie Buck, JR Burdette, Brian Cunningham, Jeff Edmisten, Jonathan Gardner, Lisa Fanucci-Dario, Arlene Gettlin, Suzanne Godin, Kelly Gronau-Dodson, Benita Kay, Ben Keddie, Greg Lantier, Carol Libbon, Joye Marsh, Bruce Mork, Kristin Rosser, Relda Schick, David Newman, Charles Ostlund, Donny Self, Niki Smith, Peggy Thwing
50 Years of Real Estate Service
Nick Calamos
Emerald Club
Doreen Boggs, Jennifer Caison, Teresa Davis, Heather Ferris, Bethany Kelley, Charlotte Rouse, Catherine Rubio, Sid Sorenson, Edmisten-Buck Team, Love-Smith Team, The Give Back Team, Brian Cunningham
Coldwell Banker Elite Named Platinum Award Winner By Cartus Broker Network

We are so pleased to announce Coldwell Banker Elite has been named a Platinum Award winner by Cartus Broker Services for our Relocation Department’s outstanding performance during the past year! The award will be presented at the 2019 Cartus Broker Network Conference, held March 17-19 at The MGM Grand in Las Vegas. Cartus Corporation is a worldwide leader in employee relocation solutions.
Platinum is the highest level of the Excellence Awards presented to principal brokers. Excellence Award recognition is based on performance results related to a wide variety of metrics including customer service, cost management, and effective analysis and marketing of homes.
“Being presented with The Platinum Award is a recognition of extraordinary accomplishment,” said Mike Brannan, Cartus Senior Vice President, Broker Services. “To earn this distinction, a broker must have successfully demonstrated outstanding performance in a variety of areas, including addressing customer needs, understanding local market conditions, and executing best business practices so our customers may achieve their real estate goals. Coldwell Banker Elite has delivered the very highest levels of results to both their customers and the Cartus Broker Network, and ultimately, their performance has resulted in our ability to provide great value to our clients, their relocating employees, and to our Affinity organizations and their members.”
“We’re honored to receive a Platinum Award,” said Conor Breen, Director of Relocation Services. “Our team has spent the last year fully dedicating themselves to achieving the best results for Cartus, their clients, and their customers, as well as our brokerage. I’m grateful to our team for all of their efforts, and I want to thank Cartus for this honor.”
About Cartus Broker Network
The U.S. Cartus Broker Network includes 784 firms with over 3,000 offices and approximately 116,000 agents. The Cartus Broker Network in Canada is comprised of 218 firms with 431 offices and more than 8,000 agents.
About Cartus
For more than 60 years, Cartus has provided trusted guidance to organizations of all types and sizes that require global relocation solutions. Providing the full spectrum of relocation services, including language and intercultural training, Cartus serves more than half of the Fortune 50 and has moved employees into and out of 185 countries. Cartus is part of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. To find out how our greater experience, reach, and hands-on guidance can help your company, visit www.cartus.com; read their blog; or click www.realogy.com for more information.
Four CBE Agents Elected to 2019 FAAR Leadership

We’d like to congratulate all FOUR of our agents elected to the Fredericksburg Area Association of Realtors Leadership Team, including Drew Fristoe as 2019 FAAR President! We’re so proud of all of you and looking forward to celebrating with everyone at the Installation Ceremony on December 6th at the UMW University Center. Get to know the new Leadership Team here!
Drew Fristoe, President
Raised in Fredericksburg, VA, Drew graduated from the University of Mary Washington in 2006 with a B.S. in Business Administration. A first-generation real estate professional who was licensed in 2008, Fristoe is active in his state and local association as well as the National Association of REALTORS®.
Drew chaired the NAR YPN committee Advisory Committee in 2018 and is also the co-founder of the Fredericksburg Area Association YPN, which Drew chaired in 2012, and the co-founder of the Virginia Association of REALTORS® YPN. He has served on the Virginia Association of REALTORS® Information Management Committee. In addition to chairing the Fredericksburg REALTORS® Foundation in 2011 and 2012, Fristoe has also worked on the Federal Political Coordinating Team for 1st District Rep. Rob Wittman (R-VA) since 2009.
Arlene Mason, President-Elect
“It gives me great pride and satisfaction to be associated with such a wonderful group of professional REALTORS®” says Arlene. She feels that she has gained so much personally by networking and serving with other dedicated, caring and giving individuals. She says that “the return on the investment of your time will far exceed your expectations.”
A licensed REALTOR® since 2004, Arlene received her associate broker’s license in 2014. Since 2004, she has been involved with various FAAR committees and then decided to take the next step to serve on the Board in 2013. She has served on FAAR’s Board of Directors for the past 5 years, Treasurer for 2 years, and Vice President for the past 2 years. She is also a proud graduate of the Virginia Leadership Academy Class of 2013.
Arlene would like to offer a challenge to her FAAR friends . . . “Become involved – it will open doors for you, and both you and your business will prosper.” She will be honored to serve as President-Elect in 2019 and looks forward to getting know more of her colleagues.
Carol Sondrini, Director
Carol Sondrini is an energetic, positive, team-player who is very involved as a mentor in the Massaponax office and in FAAR. She is a member of the FAAR Education Committee and an elected Governor on the Realtor’s Foundation because she believes deeply in helping others. She serves as the Kitchen Coordinator for Love Thy Neighbor in King George.
She is excited to use her position on the FAAR Board to contribute to the vision moving forward in order to positively impact the members and the community. She hopes to help bring a larger awareness of FAAR to our area.
Deb Ellis, Director
Deb Ellis has been in our local market since 2004. Deb is active in the community from co-founding the Owen Lea Foundation to volunteering hours of service to local non-profits. She is passionate about education and bringing higher standards to the industry, as a member of the FAAR Education Committee and an instructor.
As the VP of Residential Services, she coaches, supports and mentors agents and brokers leading them to success. She desires to see
the same in all agents and by joining the board, she can have a positive impact. Exceptional service has been her ethos in the industry.
We are also incredibly thankful for Clay Murray and Ben Keddie’s service at FAAR as 2018 Directors and look forward to honoring them on Thursday! We are so lucky to have such a large presence in the Fredericksburg Area Association of Realtors!
How To Sell Your House Fast

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1. Clean It Up
There’s no beating around the bush, the house needs to be clean. If you’re not sure if your house is passably clean, get a friend to give you an honest opinion or just hire a cleaning service. Ideally, decluttering and deep cleaning should happen BEFORE listing photos are taken. Don’t make potential buyers have to imagine what the house might look like tidied up–get rid of clutter both inside and outside the house and put some elbow grease into making the place sparkle! Cabinets and drawers should be wiped down, any scuffs removed from the walls and kitchen appliances polished. Shampooing your carpets or mopping the floors can make a big difference!

2. Consider Staging
3. Professional Listing Photos

4. Make It Available
5. Price It Right
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Halloween Happenings 2017

It’s the spookiest time of year in the Burg! Grab your favorite ghouls and gals and plan your Halloween with our comprehensive list of Halloween parties, festivals and events! We’ve sorted them out into: “Super Scary” which are best for adults and teens, “Not-So-Scary” for kids and families and “Running Scared” which are 5Ks and running events!
Super Scary
Meet the Ghosts- Oct 27-29 and 30-31
From its Colonial past to the horrors of four major Civil War battles, Fredericksburg is one of the MOST haunted cities in America! Let the costumed guide navigate you through the paranormal combining the past with stories and folklore of the still lurking dead! Call 540-226-8378 to schedule a tour.
Fredericksburg Visitor Center Parking Lot, 706 Caroline St.
www.fredericksburghauntings.com
Belle Grove Plantation Paranormal Spooktacular- Oct 28
Paranormal Investigation with a paranormal team. Special All Hallows Eve Investigation on Halloween.
Belle Grove Plantation. 9221 Belle Grove Drive, King George, Virginia 22485. 540-621-7340. www.bellegroveplantation.com
Carriage Ghost Tour- Nightly in October
Fredericksburg, “America’s Most Historic City,” is also considered to be one of the most haunted cities in the country. Join us to see if you can find any undead on one of our 60 minute carriage Ghost Tours through historic downtown Fredericksburg. This tour is appropriate for all ages, so bring the entire family to search for those who still walk the streets after death!
Fredericksburg Visitor Center. www.oldetownecarriages.com
Halloween Haunt at KD- through Oct 29, starting at 7pm
Features ghastly creatures emerging from the darkness, highly-intense and bone-chilling attractions and some of the most hair-raising rides on the planet like the Intimidator 305 and Dominator roller coasters! NEW attractions this year! This event is not recommended for kids.
www.kingsdominion.com/play/haunt
Not-So-Scary
Fright Night in the Burg- Oct 26 5-7pm
Celebrate Halloween w/ a fun filled carnival and costume contests at the Dorothy Hart Community Ctr. Ages 3 – 5 will compete for most original and cutest while ages 6 – 8 and 9 – 11 will compete for most original and funniest! A family costume contest will take place and only one will be crowned “Best in the ‘Burg!” Judging will start at 6:15 pm, so be on time! Pre-registration recommended. Cost: $6. One adult is free w/ each paying child. $2 for each additional adult. www.fredericksburgva.gov/parksandrec
Belvedere Plantation Fall Harvest Festival–Oct 28-29
Get lost in the Maize Maze or just take pictures at the Pumpkin Patch! There’s plenty of fun and barnyard games to keep everyone in the family occupied! There’s also wagon rides and roaring campfires to wind the day down! Open Weekends Sep-Nov 4 and Tues-Fri during the week!
http://belvedereplantation.com/fall-fun/
Treats in the Streets Downtown Fredericksburg-Oct 28 11-2pm
Trick-or-treating at downtown shops, and lots of fun at Riverfront Park! Learn safety tips for trick-or-treating and enjoy fun activities! Free!
Riverfront Park & Downtown Fredericksburg
4th Annual Fall Festival and Halloween Golf Cart Parade- Oct 28-29. 10 am – 5
The Colonial Beach Fall Festival includes craft and food vendors, pony and hay rides, games, inflatables, crafts, fire pit and ends with the Halloween Golf Cart Parade. Free!
Town Hill, Colonial Beach
F’burg Fall Family Festival- Oct 29 3 – 6 pm.
From hay rides to inflatables and carnival games, it’s fun for the entire family!
Spotsy Towne Centre. Free!
Spooky Stories- Oct 30 7pm
Listen if you dare to tales that will chill and thrill you, appropriate for grades K-6.
Porter Branch Library. librarypoint.org
Great Pumpkin Fest at Kings Dominion- through Oct 29
Kings Dominion is not all scary in the fall. It’s all fun and no fear. Our daytime Halloween-themed events on select Saturdays and Sundays are geared towards children and families. Your favorite rides are also open during the day in Planet Snoopy. Kids Costumes are encouraged!
www.kingsdominion.com/play/great-pumpkin-fest
Creepy Crawly Carnival at Massad YMCA
Halloween festivities will once again be at the Massad Y! Games, haunted house, wicked fairy tales haunted trail ride, obstacle course, hay maze, pumpkin carving & more! Carnival area with crafts, games, treats and dancing.
212 Butler Rd, F’burg, 22405. www.family-ymca.org/about-us/news-events
Trick or Treat Mt Vernon- Oct 27-28 3:30-6:30pm
Participate in a special scavenger hunt, take a wagon ride on the 12-acre field, and create a boo-tiful Halloween craft in this unforgettable evening. A children’s costume parade around the Mansion will begin at 5 p.m. and prizes will be awarded for most fang-tastic “George” and “Martha” costumes! Cost: $12/Adult & $6/Child. Buy tickets at www.mountvernon.org
Running Scared
Scare Away Dravet 5K -Oct 28 9a-noon
Let’s find a cure for this catastrophic form of Epilpesy and put Dravet Syndrome to rest. Dress up for trick or treating as there will be a costume contest and many other family friendly Halloween activities to be announced soon.
Old Mill Park. Register at https://dravetfoundation.rallybound.org/5k-for-dravet-virginia
One Eyed Zombie Terror Trail 5K -Oct 28 4-6pm
Grab your running gear, and prepare to run for your life. Chose to either be a survivor or a zombie as you navigate 5 kilometers of forest trails and roads, while negotiating obstacles. Zombies and survivors run on separate clocks, as the survivors get a 30 second head start and try to out run the living dead. Each runner will have a life belt, and the zombies will try to take flags from it. Each flag taken adds 5 seconds to the survivors time, and takes 5 seconds from the zombies time. Registration is $25 for both survivors and zombies. All proceeds benefiting Special Olympics. For more information contact Caledon State Park, or Justyn Cox the race director at 540-205-5300 or howlincoyote10k@hotmail.com
Caledon State Park, 11617 Caledon Rd, King George
Halloween 5K & Monster Mile- Oct 28. 7:30 – 10 am. Get EXCITED because the most spooktacular race in the Stafford area is back with a new course this year! Prizes for the top finishers and best costumes! Put on your favorite costume, lace up your running shoes, and join us for our 2nd Annual Halloween 5K and Monster Mile!
Jeff Rouse Swim and Sport Center. Sign up at racetimingunlimited.com
Habitat for Humanity Fundraising 2017

For over a decade, Coldwell Banker Elite has been a proud supporter of the Greater Fredericksburg Habitat for Humanity. Every year, Coldwell Banker Elite hosts a number of events to raise money for the Greater Fredericksburg Habitat for Humanity. Below you will find a list of events that Coldwell Banker Elite will be hosting for our Habitat for Humanity efforts. Join us at these fun events to raise funds for this wonderful program! To find out more details on each event, click the event graphic.
Coldwell Banker Elite will be holding a wine tasting event for the Greater Fredericksburg Habitat for Humanity featuring General’s Ridge Vineyard wines and live music performed by the “Hard to Tell Band.”
When: September 21, 2017
Time: 6-8 PM
Where: Dockside Restaurant and Tiki Bar. 1787 Castlewood Dr. Colonial Beach, VA 22443
Price: $20