Meet Our Managers

Latana Locke
Managing Broker | King George and Colonial Beach Office

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CBE Legacy 

Caring for the community has been an integral part of Coldwell Banker Elite’s mission since our inception in 1985. Whether it’s supporting local charities, volunteering our time or sponsoring community events, Coldwell Banker Elite has a well-known culture of giving at both the corporate and individual level. Currently, we support a variety of charitable causes, including the Greater Fredericksburg Habitat for Humanity, the Fredericksburg Regional SPCA, the Stafford Hospital 5K, Fredericksburg Area Running Club’s Grand Prix Series, the University of Mary Washington’s Great Lives Series and the Spotsylvania Emergency Concern Association’s annual food drive. Together, we work every day to make our community a better place. 

Our CBE family of agents and staff is made up of all different backgrounds, strengths and interests—with one thing in common: incredible generosity and heart for service. Not only do our agents and staff contribute wholeheartedly to our corporate initiatives, they’re deeply involved in their own personal charitable endeavors. Some organizations our CBE family supports are: Love Thy Neighbor in King George, the Food Bank of Fredericksburg United Methodist Church, the Owen Lea Foundation and many more! 

Beyond CE:  Productivity trainings 

In a dynamic and ever-evolving industry, being on top of the game means that you need to have the best information, best tools and the best resources.  However, none of that matters if you don’t have the right guidance and knowledge on how to use them. 

This belief is why Coldwell Banker Elite has invested heavily in our education and development. Let’s be clear, this is way beyond just offering CE or your run-of-the-mill class about tricky transactions (although we offer those, too!) Coldwell Banker Elite offers experienced agents intense productivity trainings and workshops tailored specifically to your needs. AMP is a productivity training program designed to turbocharge your effectiveness through the tools and strategies that the best agents use to drive strong increases in your business. Outlist | Outlast is a listing-specific intensive class that focuses on optimizing every single part of your listing process so that you can list more properties and serve your clients better. We’re also constantly offering sessions on how to design graphics, what to post on your social media, how to stay organized and so many more topics that will help you take your business to the next level.  

With a team of successful instructors, attorneys, award-winning real estate instructors, mortgage experts and other affiliates on our staff, you’re guaranteed to have the latest and best information available in the industry. We offer online and in-classroom training, including webinars, web-based learning portals and other free training options. 

Your New Career

Many people have found real estate to be an amazing career opportunity.  “Why” is the most important, if not only important question you should ask when choosing a real estate firm to affiliate with.  The right affiliation can make or break an agent’s career.  We understand our role in the Associate’s career.  The agent is the entrepreneur.  We get the privilege of providing you the support, training, guidance, and tools to successfully run your business and advance your carer.  It is our role to equip you, walk alongside you, provide for you the most cutting-edge resources and make you as competitive as you need to build your career.

Training and Education

Whereas many real estate firms say that they offering training and mentoring, Coldwell Banker Elite actually delivers.  We have a structured and robust mentoring programming for new agents and those re-entering the business as well as a coaching program for producing agents who wish to go to the next level. Education is the cornerstone of a successful real estate professional’s career.  The evidence is overwhelming that high producing agents are among some of the best educated.  In a dynamic and ever-evolving industry, being on top of the game means that you have to have the best information, best tools and the best resources.  However, none of that matters if you don’t have the right guidance and knowledge on how to use them.

This belief is why Coldwell Banker Elite has invested heavily in our education and development. With a team of successful instructors, attorneys, national and award-winning real estate instructors, mortgage experts and other affiliates on our staff, you’re guaranteed to have the latest and best information available in the industry. We offer you online and in-classroom training, including webinars, web-based learning portals and other free training options.

Our ongoing technology and sales skills training programs are unparalleled in the industry.  Form Social Media marketing to mobile devices and everything in between we ensure that our Associates are the best trained in the

Supporting You and Your Clients

We have over 30 highly trained staff members that are there to support you, with professional marketing staff, nationally recognized instructors, certified information technology professionals on-staff and much, much more.  It’s important for us to ensure that you’re given every opportunity to succeed.  We’ve invested a lot into our support system so that you don’t have to.

Interested in a career in Real Estate and joining the Elite Team? Fill out the form below and our Director of Business Development will get back to you shortly.

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